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Davis Women in Business

Graphic/Branding work I've done
for our organization!

Davis Women in Business (DWIB) is the largest professional organization at UC Davis. The club aims to provide quality opportunities that spark personal growth and professional development.

Role

Marketing/Graphics
Team Board Member
(prev: Media Team)

Time

3 Years (Jan 2019-Jun 2021)

Tools

Illustator, After Effects,
Photoshop

OWN IT 2020

OWN It is a leadership conference designed to empower women to own their identities and pursue their own careers.

The conference has panels that bring together multiple women of diverse backgrounds, professions, and experiences on one stage to unite under a vocational theme.

Tagline

Own It

Theme

N/A

My Assigned Deliverables

Design Front Cover of OWN IT Program

My Process

Initial Explorations

I first put together some rough ideas I created as potential covers and presented it to the team. I was interested in using simple and abstract shapes because of how bold the colors were.

I felt the more simple the graphic, the more powerful the image of the girl could speak.‍

Unfortunately, this project got cut short because of COVID but I was able to finalize a graphic of the girl from the original logo whose body I made form the letters that spell "OWN IT"!

During OWN It 2021, we were able to use it on the cup merch we sent out in our packages! This was super cool and exciting for me to see and I'll never forget it! 😊

OWN IT 2020

Final Deliverables

OWN IT 2021

Final Deliverables

I also helped design for the conference ! Here is one of my designs that was featured on the front of the care packages we sent out to attendees.‍

Winter Recruitment 2021

Our theme for winter recruitment was all space and planets! Our director let me take creative control with wanting to use my newly learned After Effects tools and I had a blast making the flyer and video.

Tagline

Explore Endless Possibilities

Theme

Space/Planets

My Assigned Deliverables

Create Back Flyer
'1 day till recruitment' post

My Process

Our theme was space and planets!

For Winter of 2021, our recruitment catchline was "Explore Endless Possibilities. Here are two deliverables I made for the event!
‍

'One Day Till Recruitments'

I loved that we were using rockets in our campaign and didn't want to miss out on the opportunity to animate one for marketing! For the "1 day till Recrutiment post", I created a short video using After Effects!

First I created a storyboard and then developed it into AfterEffects!
‍

Back-Side Flyer

For the back flyer, I thought it would be cool to utilize the rings in the solar sytem to visually organize the events taking place during recrutiment week. I sketched out my idea and then developed the final version on Illustrator.

Winter Recruitment 2021

Final Deliverables

Fall Recruitment 2020

Our Fall Recruitment's theme was all about fruits! I had the opportunity to make several graphics and had a lot of fun with them - hope you enjoy!

Tagline

Bring your Ambition to Fruition

Theme

Fruits

Featured Deliverables

Create Story Highlights, Back Flyer,
“1 day till recruitment” post, & Instagram graphics

My Process

Bringing these graphics into fruition

For Fall of 2020, our catchline was "Bring your Ambition into Fruition". I really enjoyed making graphics for this theme - I got to be creative but also standardize a few versions of the same deliverable for instagram posts and highlights.

Fall Recruitment 2020

Final Deliverables

Final Thoughts

My favorite part of college.

Being a part of this team was one of my favorite parts of college! I gained a lot of personal development with challenging myself creatively and becoming comfortable communicating with others and handling tasks. I also practiced using different tools to strengthen my visual skills.

Most importantly, I learned that there is always room for everyone and that there is so much power in uplifting and supporting each other to reach individual and team goals - we're unstoppable when full of love.

To close, here is a clip of our Fall 2019 Recruitment Promo Video I created that celebrates how far women have come in all fields:

‍‍

LinkedIn Email